The Makeup Trends of Fall 2020 We’re Obsessing Over

Meet the beauty looks we’re getting cozy with this season.

As the leaves change, so does our taste for beauty. It’s a rite of passage to drink a pumpkin spice latte and then immediately want to paint your face with the same warm palette. (Or maybe that’s just me?!) We say goodbye to our sundresses and opt for cozy sweaters instead, and to fully adapt to our surroundings, we go all in. I’m talking the hair, face, nails—nothing is off-limits when it comes to fall makeup. But when we’re making such a significant change, we want to make sure we’re doing it right. I’ll just say it: we want to be on trend.

Sure, your mom always told you never to follow the crowd, but sometimes we can’t help it. So I took it to the streets, otherwise known as my Instagram explore page, to see what’s tracking for fall beauty, and what I found was glorious. There are people rocking white eyeliner! Women seriously glowing thanks to some major highlighter work! Eyebrows so fluffy they look like a cloud! Long story short, you’re going to want in.

So before you go down the Sephora rabbit hole, check below to see 12 of our favorite beauty trends of fall 2020, along with some choice products to help you get started. Let the makeup play begin!

Two-Tone Eyeshadow

Everyone has those colors in their favorite eyeshadow palettes that have never seen the light of day. Instead of keeping them on the bench, bump them up to the first string and blend two similar shades. The results will be ‘gram-worthy.

Pumpkin Spice Warm & Spicy Eyeshadow Palette

Too Faced

This limited edition palette from Too Faced has all the best shades for fall, from gorgeous browns to glittery golds. And if you need another reason to covet this palette: Have I mentioned it’s infused with a pumpkin pie scent?


Bright Eyeliner


Step away from the black eyeliner! I repeat, step away from the black eyeliner. The faithful makeup staple can do no wrong, but what about the other colors of the rainbow? A bright shade, like this yellow, instantly pops and draws attention to your eyes.

Vivid Brights Liquid Eyeliner in Vivid Halo


NYX Professional
$4.99 (29% off)

The thin brush is perfect for creating fine lines or adding some drama to any makeup creation. And the liner comes in eight other vibrant shades in case you’re not feeling the yellow. 

Fluffy Structured Brows

Clear brow gel has long been the underdog of the eyebrow universe—until recently. A-listers with great eyebrows (read: Kaia Gerber) know how to play up their best asset with one of beauty’s easiest secret hacks. It only takes seconds to do and the look will have you receiving compliments all day.

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